Target Markets
The Pastificio has achieved significant success with the Fileja, which has opened new opportunities in international markets. This result was mainly achieved thanks to the presence of a large Calabrian community worldwide, which allowed introducing the product as an authentic culinary expression of their origins. However, the company no longer limits itself to exporting Fileja and has expanded its commercial offer, including over 50 different pasta formats
THE FILEJA
THE SYMBOL OF MADE IN ITALY
Currently, exports constitute 90% of the total production of the Pastificio. The main reference markets include the United States, Canada, the Netherlands, Belgium, Spain, Portugal, and Malta. Additionally, the company exports to many other European and non-European countries, albeit to a lesser extent
Managing so many different markets with specific regulations regarding labeling, food safety certifications, different languages that often indicate diverse taste preferences, and varying packaging needs has been and continues to be a major challenge for the Pastificio. Nevertheless, the company has made a significant bet on a product that symbolizes “Made in Italy” worldwide, demonstrating remarkable determination to achieve international success.
